12/16/2023 0 Comments Folio society summer sale![]() The more books you buy, the more "points" or simply monetary value you accumulate, the more $$$ off you can get on your next purchase.Įxtremely disappointed in the sale. So I think I'm fine with Folio moving away from sales, what I'd prefer to see is some form of a customer reward program that encourages buying books - something like giving points for buying books that you can later use as cash for your next purchase. That, of course, should include not raising prices every few months - you hear, Mole? Sometimes the newly released prices get a bump when the very next collection is released, which is just bad planning. And the full prices must have been higher than they could have been because Folio surely accounted for further deep discounts and free gifts/renewing offers.Īnd despite the undeniable excitement, I think I prefer when any company's prices are stable and predictable. Yes, grand sales of the yesteryear might have been hugely exciting, and were a good way to beef up the library for FS novices, but at the same time it was quite disheartening paying full price for a book you really didn't want to miss out on and then seeing it offered at 80% off. I don't really have the shelf space to do more than that in any case. For me, it means being more selective, buying less, only going for titles that really stand out. Fine, but someone must be buying - or the company's financial performance wouldn't have improved. ![]() The test for us as FS buyers is if their titles are attractive enough at "normal" prices - the sentiment across this and other threads seems to be they are generally not. I agree the previous sale model can't have represented a healthy business - why would anyone buy a full price Folio, if they can reasonably bet it'll be heavily discounted in a year or two? Now they seem set on a strategy that prioritises people paying full whack - with sales only offering at best incidental savings on lower-profile titles. As >102 LondonLawyer: speculates, it seems clear FS is actively flipping the dynamic around sales and that wide-ranging, substantial discounts are a thing of the past (for now). ![]() It's not an interesting sale selection, but few recently have been. In short: you don't have to offer massive discounts, and I won't particularly mind if you don't. (All the books actually named in the email are, of course, standard FS editions, all on offer at far smaller discounts than the banner indicates.) Using discounts on such titles as an excuse to say "up to 75% off" is a little cheeky. That's rather misleading: the only two books that you can indeed save 75% on are hardly "fabulous editions from Folio" - as I understand it, they're rebindings of standard OUP printings. The email goes on to say that "you can save up to 75% on more than 50 fabulous editions from Folio". Sending an email with a massive banner saying "UP TO 75% OFF", only to offer discounts mostly at a level far below that, is just setting your customers up for disappointment, and I can't see that being a great strategy for long-term customer satisfaction. I would expect an "up to 50% off" sale to be generally a lot better than an "up to 25% off" sale). Everyone knows that not everything will be discounted at the full "up to" amount given, but it is generally taken to be an indication of the level of the sale (e.g. >104 cwl: "I’m not saying to return to those days, but a 10-15% sale with postage what it is will not excite anyone, particularly when the banner headline reads up to (key words there) 75%." Ended up paying full price when I added it to my NY Sale order earlier this year. I remember not ordering it back then because I was focusing on titles that were either closer to selling out or had larger discounts. If I remember correctly, Yangtze was on sale only once, and at a very modest discount. They were gone by the time US devotees woke up. They weren't officially advertised in sale catalogs, just discounted online. There were a few titles close to selling out, and they decided to clear shelving fast and included them in the sale. I do remember an example of the contrary, but that was a few years ago, so I'd dismiss it as a one-off. ![]() Normally they don't include books that are about to sell out in sales. Assuming the sale starts right after the magazine code expires on July 28th, at this rate it will be OOP before the sale even starts.Įven if some copies remain by the start of the sale, the chances are still close to zero, in my opinion. It hasn't even been a full day since my last post, but 4 more copies are gone. ![]()
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